seo-wthI have a website!! Whoo hoo! ….Um….now what?  How do people find me?

Ah, the ever-elusive question. How do you get higher google rankings? What does SEO actually mean for me? Of course SEO stands for Search Engine Optimization. And in laymen’s terms, that means ‘I want to be #1 in a Google search!!’  And, I mean, doesn’t everyone.

Just remember…getting to be at the top of the search page when someone searches for you TAKES TIME!  It does not happen overnight and there are no quick fixes and no magic formula that rockets you to #1 by tomorrow. It simply doesn’t work that way.

And, one of the reasons that it can be so difficult to get to the top of a search engine page is that all of the things that were put into place to help search engine’s rank your page against about a billion other pages that promise the same things you do…have been abused, overused and now overlooked.  It’s true! While using Meta tags and Meta Descriptions and keywords are still used and I still recommend using them, but don’t ABUSE.  In other words, don’t put words in the Meta tag or Meta Description fields multiple, multiple times.

Say for example, you help small business owners with their accounting. Don’t put the word accounting in those Meta tag or Meta description fields about 1,000 times over and over.  This will just get you discounted.

The KEY to SEO ranking – with smarter and smarter search robots that scour the web for content – is YOUR content.  Make sure your keywords, meta tags and meta descriptions ACTUALLY match the content on your page. You can pay big $$ to pay for highly searched keywords BUT if the content on your page – and by that I mean the actual copy about what you are offering, etc. – doesn’t match those keywords, your page(s) will soon be ‘caught’ and you will tumble in the search engine rankings.

You see,  it is all about how web searchers rate how your pages actually ‘match’ the keywords they searched upon to find you.

In other words, don’t put ‘Kim Kardashian’ in your meta tags or keywords on your page JUST because her name is highly searched. If your page has NOTHING to do with Kim Kardashian at all, your ranking will drop…and fast. 🙂

And, I have used a few key terms here, that bear a little more explanation. They are:

  1. Meta tags
  2. Meta Description
  3. Keywords

So, you might want to know a) what do they mean and b) WHERE do I put them?

For the meanings: meta tag = coding that describes SOME aspect of the current web page; meta description = element that describes your page to search engines and keyword = words or phrases describing your product or service

BUT, the bigger question is… WHERE do I put them? If you have a web designer, they can put these items into the code for each page on your website. Just do some real thinking about the CONTENT of your pages – page by page – and put together a list. Then send it to your web designer and ask them to add these to the pages for you.

HOWEVER, if you have a WordPress site (and many small businesses do these days) DIY Search Engine Optimization has been made fairly simple for you with MANY, MANY WordPress plugins (think of them as small apps that run behind the scene on your website) have been developed and can be installed on your site.

Some of my favorite SEO plugins are:

  1. WordPress SEO by Yoast Yoast’s plugins lets you set Meta Descriptions and Keyword (s) on a site-wide level AND on a per-page level. It is simple, clear and easy to install and use.
  2. All In One SEO Pack from Michael Tolbert is very similar. Simple, easy and quick.

Here is what one of those plugins looks on a PAGE in your WordPress site…really easy to navigate.

seo-page

So, check back again next time … and if you need SEO setup help in your website or WordPress site, contact me today!

________________________________________

MH_headMichelle Hutter is a techy geek who has been building websites for over 10 years.  Much of our current work is on the WordPress platform because there is SO much flexibility in what you can build and customize… AND because after your site is built, even the most non-techy folks can still make minor updates to text, images, etc. with just a few guidelines and a WordPress guideboook that we can provide.  But if you still want/need the traditional HTML with CSS sites, we can do that to